Part 3 of 3

“Architecture is the art of how to waste space.” Philip Johnson [1906 – 2005]

How does one build a space that can foster and promote the creative thinker in all of us?

Jim Rivett, Arketype Co-Principal and Creative Director, offers his thoughts on what’s important to ensuring an effective and creative environment:

“Workspace to me, means creative space. Working in a space that has elements of one’s soul, objects that reflect interests and one’s aesthetic sensibilities.

“Space that accommodates a rich supply of reference material, with quick reference capabilities, is also a definite advantage. Good storage for reference materials and easy access is a key attribute.


“Space is also needed to get away and sit alone to read a book; to browse through materials in a library setting so that ideas can incubate. Breakout areas are important for meeting and discussing projects in a relaxed environment that stimulates, yet soothes. Having a choice of private or open meeting areas is a welcome luxury.

“Personal workspace needs intensity-controlled lighting that’s not harsh. Anytime you have a space that can adapt to change and flex to create new formations is excellent because it keeps new perspectives alive. Music also creates a wonderful rhythm and energy to fuel creativity.


“Collaborative possibilities within space, is a future trend that will continue to yield surprising results. Space that allows for the sharing of ideas and inspires teams to excel and push forward will win out over closed and secluded office cubicles. Space with less defined boundaries, open access and less hierarchy will break down barriers.

“Floating, open office-pods for managers to integrate into the major work centers of the business will allow for a deeper understanding of workflow, needs, and employee strengths. Integrating employees into spaces with other employees that share unrelated job functions should promote a healthy culture and sow seeds for cross pollination of ideas and business strategies.”


Gregg Schneider, Luis Avalos and Shari Kangas, in creative and internal account management, all agree on one thing they like: being in the throng of activity but needing a private space to work in. This supports research that the creative thinker does not necessarily need peace and quiet, but instead, privacy. All three Arketypers still enjoy the eclectic noise and chatter, or as Jim so wonderfully put it “the rhythm and energy” that fuels creativity.

Areas for filing and desktop work are a number-one priority for Kathleen Maccoux and Bobbie Fredericks. Both have day-to-day client contact and manage projects large and small. They need the room to maintain order over the many details that must be attended to in the creative world.


One closing thought about space by a brilliant servant to new ideas, creator and inventor of the most leading-edge products of our time, Steve Jobs:

“The people who are doing the work are the moving force behind Macintosh. My job is to create space for them, clear out the rest of the organization, and keep it at bay.”

I think that might be my job here as well!

Paul Meinke

Next up, input from Arketype newcomer Vikki Baumler…“Freedom from Beige!”

Check out what else we are up to at:



~ by Paul James on December 13, 2006.

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