Contemporary Thinking


Business moves at an ever-increasing rate. What drives it, other than good-old conventional competition, are today’s tools, which can be readily accessed.

I recall receiving my first overnight package in 1983. I remember thinking in amazement that in less than 12 hours, it had been somewhere else far, far away. Then along came the fax machine and computers, mobile telephones, copiers, and color printers, the BlackBerry and picture phones, text messaging and the mother lode of them all, the Internet. All these tools help propel business at an amazing speed.


Such tools however are exactly that…tools. They only work as well as the operators behind them. It’s not the computer that has the design or communication degree; it is the person sitting in front of the computer. A hard lesson learned when desktop publishing software was made available and every company president thought that the company secretary could simply begin to effortlessly publish the corporate newsletter. Aha! Not happening!


At Arketype we still require that traditional disciplines be used and practiced. For it is within these skill sets that true problem solving and critical thinking takes place. What drives this is not today’s technologies—they are only a means for fabrication and implementation. What drives critical thinking is knowledge. Being aware of the greater whole, or as we call it around here “Observant Thinking;” observation that includes ongoing education and new life experiences.


At 612 Stewart Street we will dedicate an entire room to support this concept. It’s a traditional space, one that embraces the title, Library. With over 450 linear feet of shelving, books, and information, its contents consist not only the traditional design and marketing manuscripts, but also non-conventional material as well—old and new non-related works of great interest. It’s data to stimulate the senses and remind us both of history and future.

This space will be a conduit to higher ground. A tactile place which will allow one to explore without interruption. As Franklin P. Adams once observed about libraries, “I find that a great part of the information I have was acquired by looking something up and finding something else on the way.” That, too, is what observant thinking is all about.


Housed in the building’s bell tower, the room is graced with two linear stained-glass windows and shelves made from hundreds of feet of the church pews that nobody wanted. With chocolate brown walls that blend into the dark-stained maple shelves, it will have newly refinished hardwood floors and several cozy chairs. It will also support online access and be a showcase for some of the company’s vault of textiles and other treasures housed in storage rooms on the lower level.


Even though business still moves at a quickening pace, at Arketype, we believe one way of catching up is by first slowing down as demonstrated by our new library. It’s also the way to produce solutions that break through today’s mass media clamor with all the wisdom of a world’s experience.

Paul Meinke

Look what else we’ve been up to at:


~ by Paul James on January 5, 2007.

3 Responses to “Contemporary Thinking”

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    Contemporary Thinking | Arketype

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